Line partners with CyberSource to enhance mobile payments
The partnership will enable LINE to leverage CyberSource's payment management platform to enable its full suite of payment and fraud management services for LINE Pay.
CyberSource, a Visa Inc. company, today announced a strategic partnership with Line Corp., a Japan-based Internet services and mobile app company. This agreement will allow Line, a mobile messenger service app, to enhance its mobile payment service Line Pay, according to a press release.
Line said in the announcement that the partnership will allow it to leverage CyberSource's payment management platform to enable its full suite of payment and fraud management services for Line Pay. Via CyberSource's global payment gateway, Line will be able to process online payments from multiple card brands and issuers, as well as certain alternative payment methods.
Since the launch of Line in 2011, the service has grown across 230 countries and regions. The mobile messaging service app has 181 million monthly active users as of January 2015, according to the announcement.
"With global smartphone penetration per capita expected to increase more than three times by 2017 from that in 2011, we recognize that there is great opportunity for growth in the mobile industry," said Takeshi Idezawa, COO of Line Corp. "We are constantly looking to work with partners with an established worldwide presence and vast experience so that we can provide quality service to today's digitally savvy consumers. With our entry into the mobile payments market, we are now able to empower our customers with more choices and flexibility in online payments. On top of that, we are also able to protect their interests with CyberSource's payment security expertise. We strongly believe this will be pivotal in helping us accelerate our global growth."
In addition to global payment services, Line will also have access to secure payment acceptance and comprehensive fraud management services via the CyberSource payment management platform. This means Line will be able to provide payment security, with users' sensitive payment data residing in CyberSource's secure data centers, as well as process a wider spectrum of payment methods, according to the annoucement. Line will also be able to leverage CyberSource Decision Manager, the fraud management tool which features the World's Largest Fraud Detection Radar, to pinpoint fraud faster, more accurately and with less manual intervention.