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Klarna gets real with Khloe Kardashian's Great American on payments, casting

Klarna Bank AB announced a partnership with Good American, the inclusive fashion brand from Khloe Kardashian and Emma Grede, which will use Klarna as an alternative payment method for online and in-store customers, allowing customers to make payments in four installments or 30 days after purchase. 

Good American offers apparel options for women of all sizes ranging from size zero to 24, and Klarna is partnering with IMG models to expand Good American’s fourth Open Casting campaign to five countries, including the U.S., Canada, Germany, Australia and the U.K.

"Shopping is such a personal experience, especially with a powerhouse brand like Good American that caters to women with such an inclusive range of products and sizes," Sebastian Siemiatkowski, CEO of Klarna said in a company release. "At Klarna, customers are the center of all we do, we strive to offer payment options that meet their evolving needs and above all to instill joy in the shopping experience."

Klarna works with more than 190,000 merchants worldwide, including Adidas, H&M, Ikea, Expedia Group, Samsung and others. Klarna Credit is issued by WebBank, which is backed by the FDIC.