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JLo and ARod invest in Acorns' savings platform

Acorns Grow Inc., the app-based savings and investment platform, has pulled off a celebrity investor coup by snagging a stake from super couple Alex Rodriguez and Jennifer Lopez, according to a report in the Wall Street Journal. 

Noah Kerner, CEO of Acorns Grow, is a former DJ for Lopez, according to the report and has assembled a series of high-profile influencer investors among the company’s ranks, including actor Ashton Kutcher, singer Bono and NBA superstar Kevin Durant. 

Acorns, which helps users set up automatically set-aside funds for investment in exchange-traded funds, previously raised $105 million in a Series E round led by NBC Universal in January and entered a content deal with CNBC. 

Image courtesy of Acorns