Freedom Pay today announced it has formed strategic partnerships with four retail technology companies to provide them with its Commerce Platform, which is designed to help merchants give their customers more personalized experiences and incentives based on their basket contents, past purchases, preferences and demographics.

Freedom Pay is partnering with HP, Neal Analytics, Panasonic, Revel Systems POS, and Verifone, according to a press release. 

Freedom Pay’s Commerce Platform is validated by the PCI Security Council for point-to-point encryption, and enabled with EMV and NFC.

"FreedomPay is joining together leaders across the commerce ecosystem to provide retailers and their customers a secure commerce experience with intelligence in the cloud," Tom Durovsik, FreedomPay CEO, said in a statement.  "Together with our partners, FreedomPay is helping merchants deliver true omni-channel customer engagement, seamlessly integrated into the checkout experience."