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Dill & Parsley launches digital loyalty and mobile ordering

Dill & Parsley, a fast casual restaurant group based in New York, said it launched a new digital loyalty and mobile ordering app. 

The group, which features fresh Mediterranean cuisine with natural ingredients at five locations, is replacing its existing loyalty program that was stamp-based and will unveil its new mobile ordering system in 2020. 

"We made a significant investment in order to keep up with consumer's ever-evolving restaurant tech expectations," Balahan Bobus, founder of Dill & Parsley, said in a company release. "Our enhanced online ordering system will integrate seamlessly with a robust digital loyalty program that puts us on the same playing field as the large chains."

The new Dill & Parsley Rewards system will give points for every in-store and online purchase, including ordering and delivery, as well as catering. 

Customers earn eight points for every dollar spent at the restaurants and get a $1 credit for every 100 points earned. Customers get a $2 gift at signup, a $5 gift on birthdays and get double points for purchases on Friday, Saturday or Sunday. 

Cover image: Dill & Parsley