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Dave & Buster's debuts mobile guest engagement commerce app

Dave & Buster's is launching a guest engagement app experience that lets guests tap their smartphones on games, provides instant reloading capability for Power Card users, and includes a rewards program. The app, developed in partnership with commerce solution provider, Stuzo, is supported by Stuzo's foundational technology and managed via its digital product innovation services, according to a press release.

The brand said that it is North America's first-ever mobile NFC tap-to-play experience and is available to Android and Apple device users, including the Apple Watch.

"As a leading North American owner and operator of entertainment and dining venues, we are deeply invested in creating exceptional guest experiences through engaging and relevant technology," said JP Hurtado, CIO at Dave & Buster's Entertainment, Inc., in the release. “We worked with our guests to understand what digital capabilities would make their experience more entertaining, rewarding and fun.

"Our digital transformation program represents a big leap forward in delivering more seamless out of store and in-store experiences. We're thrilled to bring these capabilities to market and have an exciting roadmap already underway to expand and enhance our digital experience offering."