Boku adds more Spotify direct carrier billing partnerships
Boku has announced carrier partnerships in Germany and Italy to power carrier billing on Spotify, according to a company announcement.
This move is an expansion of Boku's existing global partnership with Spotify that first launched in the U.K. and includes every major carrier in Germany and one of the leading Italian mobile operators. With these new agreements, nearly 100 million mobile subscribers across these markets will be able to purchase Spotify Premium subscriptions using their mobile phone number without the need for a credit card.
"Our partnerships with carriers connecting to Spotify in the U.K. have been a phenomenal success both in terms of revenue and new subscriber acquisition. So much so that, in the U.K., the default payment method for new Spotify users has changed from credit card to carrier billing," said Jon Prideaux, CEO of Boku. "These new carrier agreements across Europe not only speaks to the global appeal of Spotify’s streaming music service, but also the growing appeal of carrier billing for Europeans as a payment method that can now be implemented as a stored payment method in the exact same manner as a credit card."