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Alipay links with Payworks to expand European presence

Payworks, a provider of point-of-sale payment infrastructure, announced that its payment gateway technology will be supporting the integration of Alipay, the mobile payment provider operated by Ant Financial Services Group, for payment providers across Europe.

Payworks said Alipay is partnering with the company for technology support to increase the speed of market penetration in Europe, according to a press release.

"Alipay has garnered great brand loyalty among our users and to be able to deliver the same ease and confidence in payment while they are outside of China is important for us," Rita Liu, head of Alipay Europe, Middle East and Africa, said in the release. "With Payworks as a technology partner, we will be able to expand the Alipay platform quickly and easily across Europe, ensuring our customers have the best payment experience when traveling."