Afterpay says 78% of customers shopped via mobile during holiday season
Afterpay, an Australia-based fintech that provides installment financing for retailers, said that 78% of its customers worldwide used mobile during the 2019 holiday shopping season, a 12 point increase from year-ago figures.
In the U.S., the company said 77% of its customers shopped using mobile, compared with 67% a year ago. Black Friday was the most active day for shoppers using the Afterpay service globally, followed by Boxing Day in Australia and New Zealand and Cyber Monday in the U.S.
The top selling items in the U.S. were basketball shoes, running shoes and cosmetics. The top retailers on the platform were DSW, Urban Outfitters, Ulta Beauty and GOAT.
Afterpay, which allows consumers to pay in three or four installments at retail partners in the U.S., Australia, New Zealand and the U.K., where it operates under the name Clearpay, said that more than 3 million active customers use the platform in the U.S.
The service is heavily used by milllennials and Gen Z shoppers.